Effective SEO is essential for all businesses and is the key to increased site traffic, more conversions, higher search engine rankings, a better social media presence, and so much more. While SEO is vital to success, manual SEO can be a long and tedious task that needs to be continuously performed. SEO software can take that task off of your hands and make SEO much more efficient, quick, and effective. With so many options out there, we’ve narrowed down the best SEO software for small business, so you can grow yours with ease.

 

Product FAQ

1. What Is the Best SEO Software for Small Business?

Search engine optimization (SEO) is a strategy that makes sure your website ranks high on search engines. The process can be long, tedious, and challenging when done manually. SEO software is a business solution that helps take care of this process, taking the tedious and time-consuming task of SEO off of your plate.

 

2. Why Is SEO Software Important?

Today, SEO is essential to business success. Having an online presence is an integral part of all business today, and with so much competition good SEO helps your business make it to the top. The right SEO will make sure that when someone runs a search for your business, you’ll be right there. Or if someone is looking for services and products you provide but doesn’t even know your business, good SEO will help you rank on their search.

 

3. How Does SEO Software Work?

SEO software works by identifying, analyzing, and organizing keywords and creating strategies to use them to improve your organic search engine rankings.

 

4. Where Can You Buy Them?

SEO software can be accessed via the business website or downloaded. We’ll provide links to each of the best SEO software for small business on our list.

 

5. What Are the Benefits of the Best SEO Software for Small Business?

Here are some of the many benefits of using the best SEO software for small business:

  • Increased site traffic
  • Targeted keyword use
  • Timesaving
  • Link insights
  • SEO content ideas
  • More conversions and profit

 


 

How We Reviewed

We reviewed each best SEO software for small business on this list based on features, pros and cons, price, and accessibility. Because we understand that SEO encompasses a huge array of components, we considered the number of tools and focused on all-in-one SEO software. We also considered the number of users and big names that use the SEO software to ensure effectiveness and success in the options provided.

 

 

Overall Price Range of This Product (and Similar Products)

Most SEO software offers multiple plan options and varying pricing. The price range for the best SEO software for small business on our list is from around $19 per month to around $1,000 per month.

 

What We Reviewed

  • SEMrush

  • Moz Pro
  • Klipfolio
  • Siteimprove
  • SpyFu
  • Conductor Searchlight
  • Hootsuite
  • Serpstat
  • Advanced Web Ranking
  • Ahrefs

 

SEMrush

semrush

Source: SEMrush.com

Features

SEMrush is a leader in the SEO world. This best SEO software for small business includes features that help with rank tracking, competitive analysis, link building, website audits, social media monitoring, paid and organic search, competitor analysis, and more. While this tool is great for organic search rankings, it can also be used to improve your pay per click advertisements.

Pros

  • Covers all aspects of SEO
  • Provides insights on business strength and weaknesses and tips on improvement
  • Includes backlink audits
  • Provides useful and easy-to-read reports and charts

Cons

  • The user interface is a bit cluttered
  • A little pricey

Price

SEMrush provides four tiers of monthly plans. The pro plan costs around $100 per month. The guru plan costs around $200 per month. The business plan costs around $300 per month and pricing for the enterprise plan is custom.

 

Where to Buy

https://www.semrush.com/


Users

SEMrush has over 3 million users. Businesses that trust this SEO software include Quora, eBay, Booking.com, hp, and more.

 

Moz Pro

moz dashboard

Source: Moz.com

Features

Moz is another big name in the SEO world. A Moz Pro subscription includes features for SEO tracking, website audits, link building, social media, content, backlinks, competitor analysis, multiple reporting features, tips for outreach and improvement, and more.

Pros

  • Multiple tools for increasing site rankings
  • Helps you learn about SEO
  • Provides insights on strengths and weakness and provides tips for improvement

Cons

  • Not the best option for more advanced SEO needs
  • Navigating around the tool can be confusing

Price

Moz Pro offers four tiers starting with the standard plan at around $100 per month. The medium plan costs around $180 per month. The large plan costs around $250 per month. The premium plan costs around $1,000 per month.

 

Where to Buy

https://moz.com/products/pro


Users

Over 500,000 business ranging from small to enterprise use Moz Pro.

Klipfolio

klipfolio dashboard

Source: Klipfolio.com

Features

Klipfolio is a marketing program that also comes with SEO features. This tool uses an SEO traffic key performance indicator called Alexa to track and analyze the traffic that your website receives organically and through paid initiatives. Klipfolio can be used to help with email, social, and digital marketing.

Pros

  • Email, social, and digital marketing
  • Integrates with third-party applications
  • Customizable dashboard
  • Predictive analytics and trend and issue indicators

Cons

  • Difficult to implement at first

Price

Klipfolio offers four tiers, the first being the starter plan at around $30 per month. The publish plan costs around $50 per month. The grow plan costs around $100 per month. The team plan costs around $200 per month.

 

Where to Buy

https://www.klipfolio.com/


Users

Klipfolio has over 50,000 users. Some big names that use this SEO software are GrubHub, FreshBooks, American Red Cross, IKEA, and more.

 

Siteimprove

siteimprove dashboard

Source: SiteImprove.com

Features

Siteimporve is a great SEO software for small businesses and big businesses alike. This SEO software has features for driving search engine traffic, driving search engine traffic, working toward accessibility compliance, meeting data privacy requirements, improving content quality, and measuring ROI.

Pros

  • Easy to use and navigate
  • Fast customer service
  • Straightforward and actionable advice

Cons

  • Some reports of false positives
  • Analytics reports don’t match Google Analytics
  • Need to request a demo for pricing

Price

Unfortunately, Siteimprove doesn’t openly share its pricing. Pricing can be obtained during a free demo where a representative from Siteimprove will show you how the SEO software works and discuss pricing options.


Where to Buy

https://siteimprove.com/en-us/request-a-demo/


Users

Siteimprove has over 6,000 global users including Microsoft, University of California Berkeley, Boston Scientific, and more.

 

SpyFu

spyfu dashboard

Source: Spyfu.com

Features

SpyFu is one of the best SEO software for small business that gets its name from the feature for “spying” on competitor strategies and SEO history. This “spying” provides your business with a competitive edge for pay-per-click campaigns, keywords, and rankings.

Pros

  • Provides an abundance of useful information
  • Enhances the competitive edge
  • Easy to understand reports

Cons

  • Information may overwhelm new users
  • Limited data on some industries and niches

Price

SpyFu offers four tiers basic, professional, and team. The basic tier costs around $30 per month on an annual plan and around $40 per month on a monthly plan. The professional tier costs around $60 per month on an annual plan, around $40 for the first month, and around $80 for each month after on the monthly plan. The team tier costs around $200 per month on an annual plan and around $300 per month on a monthly plan.

It’s important to note that although the annual plan is broken down into a monthly cost, it is billed annually.

 

Where to Buy

https://www.spyfu.com/


Users

SpyFu has hundreds of thousands of users ranging from small businesses to large corporate businesses and freelancers.

 

Conductor Searchlight

conductor searchlight dashboard

Source: Conductor.com

Features

Conductor Searchlight is a great SEO software with features for generating customer intent insights. This insight information helps in producing compelling content, increasing traffic, and boosting organic marketing ROI. With customizable dashboards and workflow guides, users and marketers are helped through the content creation processing allowing for the measuring, refining, and demonstration of SEO and marketing effectiveness.

Pros

  • Easy to read reports
  • Good customer service
  • Great for organic marketing and driving organic traffic

Cons

  • Huge array of features may be overwhelming at first
  • Robust platform creates a learning curve for beginners
  • Need to request demo for pricing

Price

Conductor Searchlight does not openly provide information about their pricing. The pricing can be obtained during a free demo. During the demo, you will be given a tour to see how this best SEO software for small business works and be provided with the opportunity to discuss pricing options.

 

Where to Buy

https://www.conductor.com/


Users

Conductor Searchlight users include global brands and industry leaders like wework, htc, Vans, The Princeton Review, and more.

 

Hootsuite

hootsuite dashboard

Source: Hootsuite.com

Features

Hootsuite is a social media based SEO software. Social media is often overlooked for SEO, but it’s a big component. Hootsuite provides features for helping your SEO rankings by the social media connections between you and your audience. This best SEO software for small business tracks different aspects of your social media accounts and the accounts of your followers to creating marketing strategies that directly appeal to your audience.

Pros

  • Great for social media marketing
  • Helps reach your target audience
  • Boosts social media presence

Cons

  • High cost for business tier
  • Can only be used with the Owly URL shortener links

Price

Hootsuite offers three tiers of service including professional, team, and enterprise. The professional plan costs around $30 per month. The team plan costs around $130 per month. The enterprise plan comes with customized pricing determined via a discussion with Hootsuite.

 

Where to Buy

https://signup.hootsuite.com/pro-ent-na-english-r10/?utm_source=google&utm_medium=cpc&utm_campaign=selfserve-bau-na-en–us-pua-google_search_branded_exact-&utm_term=hootsuite&gclid=Cj0KCQiA6ozhBRC8ARIsAIh_VC10N09i_opf8og1yFhEH7Zmfnf3juIlXP6ZQww7H8EbM2QWdXEOxfgaAhfkEALw_wcB


Users

Hootsuite is used by over 800 of the Fortune 1000 including Visa, AccorHotels, Penn Mutual, and more.

 

Serpstat

serpstat logo

Source: Serpstat.com

Features

Serpstat provides features for keyword research, competitor analysis, site audit, backlink analysis, and rank tracker. This best SEO software for small business also helps your business find the perfect ideas for compelling content.

Pros

  • Data is regularly updated
  • Easy to use
  • Access to community blog updates and training

Cons

  • Learning curve for beginners
  • Lack of data on some European countries

Price

Serpstat offers three tiers of service named Plans A, B, C, and D. Plan A costs around $19 per month. Plan B costs around $70 per month. Plan C costs around $150 per month. Plan D costs around $300 per month.

 

Where to Buy

https://serpstat.com/


Warranty

Some of the many users of Serpstat include Shopify, Lenovo, L’Oréal, and more.

 

Advanced Web Ranking

advanced web ranking dashboard

Source: AdvancedWebRanking.com

Features

Advanced Web Ranking provides features for all the main components of SEO including link building, link management, keyword optimization, performance reporting, and competitor analysis. Advanced Web Ranking is effective in all its tools, but it has a particularly effective reporting tool. The reporting platform is well designed and provides detailed information that includes information drawn from Google’s database.

Pros

  • Easy to use
  • Combines most important SEO components into one platform
  • Customer service can be accessed via live chat, email, and phone

Cons

  • The software may freeze and crash during large searches
  • Learning curve for beginners

Price

Advanced Web Ranking offers three tiers of service including starter, pro, agency, and enterprise. The starter plan costs around $50 per month. The pro plan costs around $100 per month. The agency plan costs around $200 per month and the enterprise plan costs around $500 per month.

There is also a no credit card required 30-day free trial for new users.

 

Where to Buy

https://www.advancedwebranking.com/


Users

Advanced Web Ranking has over 24,000 users including Amazon, Hilton, and more.

 

Ahrefs

ahrefs dashboard

Source: Ahrefs.com

Features

Ahrefs is another all-in-one SEO software that can help your business with the most important aspects of SEO. This SEO software includes features for competitor research, keyword research, link building, content research, rank tracking, and website audit. Ahrefs database includes over 7 billion keywords and 187 billion indexed pages.

Pros

  • Easy and straightforward to use
  • Excellent backlink index
  • All-in-one software

Cons

  • Limited data on some niches
  • Upgrades needed for advanced features

Price

Ahrefs offers four tiers of service including lite, standard, advanced, and agency. The lite plan costs around $100 per month. The standard plan costs around $180 per month. The advanced plan costs around $400 per month and the agency plan is around $1,000 per month.

 

Where to Buy

https://ahrefs.com/


Users

The many users of Ahrefs include Facebook, Adobe, Netflix, Uber, and more.

 

The Verdict

The overall best SEO software for small business is SEMrush. It’s a big name in the SEO world and is extremely effective. If you’re new and looking to learn about SEO, Moz Pro is a great SEO software option. If your focus is increasing social media presence and enhancing your social media marketing, then a Hootsuite might be your best bet. If you’re focusing on backlinks, then Ahrefs is your go to.

Regardless of your unique SEO needs and goals are, the best SEO software for business on our list will help your business thrive.

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